Made in Europe

As an entrepreneur, you know that to be successful you need to offer a quality product or service. But did you know that some of the best products in the world are made in Europe? From fashion to food, automobiles to automation, there are tons of high-quality goods coming out of countries like Italy, Sweden, France, Denmark, the Netherlands, Germany and Spain. Made in Europe adds a guarantee of high product standards and responsible management, with a world-beating focus on durability and sustainability. In many product sectors quality and luxury are synonymous with European brand names.

The benefits of buying products Made in Europe

When it comes to quality, European products consistently come out top. Not only are European products of excellent quality, but many are also more sustainable and eco-friendly than their competitors. This is partly due to design standards guided by EU laws that are often well ahead of global competition. These strict regulations set high benchmarks for production processes, leading to better production systems with fewer pollutants and higher safety standards in the workplace. With Europe often being ahead of the curve in terms of environmental legislation, companies have to follow stricter guidelines from day one. Additionally, these laws also ensure workers receive fair wages and a workforce with gender equality, anti-corruption enforcement, as well as protected information and intellectual property rights. Buyers can purchase European products with greater confidence and peace of mind knowing that these standards must be met.

Furthermore, buying products made in Europe is a vote of confidence to the responsible companies that have chosen to create their goods while adhering to laws set out by the EU which are dedicated to protecting our planet and citizens without compromising on quality or safety. With comprehensive guarantees that offer consumer confidence, it is no wonder Europe leads the world in quality products.

Made in the Netherlands, Made in Denmark, Made in …. Europe!

The Netherlands is a good example where Dutch design has become a global powerhouse, leading the way in many areas of business. Dutch Design Week is held annually in Eindhoven and showcases Dutch creativity across multiple disciplines. This creative spirit extends beyond Dutch Design Week though, to Amsterdam, Maastricht and other Dutch cities, where numerous enterprises have created an international mark with their products. Dutch designers are known for being innovative, from the trendy products of interior decorating to the cutting edge technology products that have taken the world by storm. Dutch design is changing the way many businesses operate across multiple industries and setting new standards for excellence along the way.

The Netherlands

ASML is one of the Holland’s most well-known international success stories. ASML produces high-end lithography machines used for chip production all around the world. Not all Dutch products have such an expansive reach though – Moccamaster coffee makers are also designed and built in Holland and are now available in many countries.

For food options, the small Holie Foods in Amsterdam shares its delicious range of flavours of plantbased foods throughout Europe and part of Asia and of course Unilever with many operations in the Netherlands is a huge global player in food and household products. G-Star jeans offer a classic yet modern look that continues to attract customers both domestically and abroad. As this brief overview shows, the Netherlands is capable of producing various types of successful products that appeal to consumers both on local and international levels.


Let’s also take a quick look at Denmark. Copenhagen is home to some of the world’s most successful companies. From design — Danish design is popular around the world for its simple and understated aesthetic — to sustainability, Copenhagen has demonstrated a great commitment to creating a green and clean economy. For instance, Danish companies have been major contributors to building wind farms, making the country one of top producers of wind energy in all of Europe. Copenhagen is proving that success can be achieved while still being environmentally conscious. This success has spurred on events like the Copenhagen Entrepreneurship Challenge which seeks to foster development and support among Copenhagen’s budding businesses and entrepreneurs. Copenhagen’s rapid investment into technology and green initiatives only reinforces the idea that Danish businesses are ready for a global influx of attention from both consumers and investors alike.


Our final example is the largest EU country. Germany has long been known around the world for its engineering and business excellence, producing iconic brand names such as VW, BMW, Mercedes, SAP, and Adidas.

VW is one of the oldest car companies in the world and is highly regarded for its dozens of models that guarantee both affordability and quality. BMW on the other hand has established a name for making luxury yet sporty vehicles while Mercedes offers more refined services along with several classes of vehicles that have dominated international markets. SAP is a software technology powerhouse which provides numerous essential services to many major public and private businesses worldwide. Our last example is Adidas, which has established itself as a lifestyle staple with its diverse set of products ranging from sports shoes to apparel to accessories. Together all these German companies represent a unique mix of brands that have grown both in popularity and size in recent decades due to their design and quality bringing the associated international appeal.

Evolution of EU's value of sold industrial production 2015-2021 Eurostat
Source: Eurostat

The difference between products made in Europe and those made elsewhere

When evaluating European vs. non-European goods, there are several factors to consider. For example, Europeans tend to prioritize quality and craftsmanship when manufacturing products. This means you’re more likely to get a higher quality product that will last longer when it comes to goods made in Europe. On the other side of the equation, goods made elsewhere are often mass produced, leading to cheaper costs and a product that may not be built as well. So if you’re looking for long-term value, European products generally have the advantage.

Why it’s better to buy European

With the high standard of living in Europe and its deep history of craftmanship, European companies have access to advanced manufacturing capabilities, highly skilled workers, top-notch quality control, and access to unparalleled technologies. This allows them to produce products that are of much higher quality generally than those made elsewhere. Additionally, the EU and European governments tend to be more focused on crafting regulations and policies that promote sustainability, which can lead to a more eco-friendly business model. Finally, when it comes to customer support, many European companies offer better post-purchase services than their non-European counterparts. All of these factors combine to make European products a great choice for those looking for the best quality and value.

In conclusion, Europe offers consumers a wealth of unique and well-crafted goods that have been made with high standards of quality and sustainability in mind. Whether it’s fashion, food, electronics, or something else, Europe is a great source of products that have been designed to last. So if you’re looking for a supplier or a business location, be sure to check out what Europe has to offer!

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